The 3 objectives of signage:

1- Visibility

​2- Readability

3- Understanding

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A few simple rules:

 

• Don’t hesitate to keep it simple

• Refocus on the essentials

• Simplify the message, make choices

​• Present a single guiding idea

​• Do not personalize the typography too much

​• Do not personalize too much graphically

​• Beware of an overabundance of colors

​• Don’t overuse digital effects

​• Leave breathing spaces

​• The clearer the message, the better it reads